thenextweb:

Dutch startup Layar has long been considered one of the front-runners in the augmented reality space, building mobile apps that enable Android smartphone and iPhone owners to use their handset’s camera to ‘see’ digital information on top of AR-enhanced objects in the real world. The apps will continue to be supported, but Layar is today launching a new product that will see it shift its focus almost entirely. Layar is introducing a self-service Web app called Creator that basically enables print publishers to make their static publications interactive with videos, links, ‘buy’ buttons and whatnot both easily and rapidly. And no, we’re not talking about QR codes here – you can see a demo video below. (via Layar Shifts Focus To ‘Interactive Print’ With Launch Of ‘Creator’)

Print has died again